While the fast movement of schools changing conferences has heightened the awareness that college athletics is in reality a big business, the general consensus is that such activity is just taking place at the Division I level. After all, at the Division III level, the focus is on education; athletics serve as a means to enhance the experience of the student while in college.
This is not to say that athletics does not hold a place of importance in the culture of the school; certainly, those employed by the institution in the athletic department want to create the best environment for their potential success. More often, this success is measured in wins and losses rather than long-term results.
[This seems to me to be material that may have been published elsewhere. We can't allow that publisher's copyright to be violated here. If this is your original work, please email me. - Pat Coleman]
This is not to say that athletics does not hold a place of importance in the culture of the school; certainly, those employed by the institution in the athletic department want to create the best environment for their potential success. More often, this success is measured in wins and losses rather than long-term results.
[This seems to me to be material that may have been published elsewhere. We can't allow that publisher's copyright to be violated here. If this is your original work, please email me. - Pat Coleman]