Check out https://www.boxcast.com. It's a pretty cool little startup company in the Cleveland area that seems to solve many of the problems with live streaming games to the masses. It was actually started by a few students out of Case and it's only $300 for one of these little streaming boxes (I don't think that is too big of an investment for UMU to make). I noticed that this is what BW used in its live stream of the game against the 'berg.
http://www.cleveland.com/business/index.ssf/2013/06/boxcast_hopes_to_become_the_ki.html
http://www.cleveland.com/business/index.ssf/2013/06/boxcast_hopes_to_become_the_ki.html