I spoke with a College coach the other day when he was on campus on a recruiting trip. He said the reason these kids are getting massive deals right now is the "Collectives" have until this spring to spend their war chest of riches because the revenue sharing changes coming this year.
[/quote]
Bingo, it's the "collective" not just NIL where the majority of these athletes are getting paid. The collective comes from mainly boosters/alum/business of the school that raises funds specifically for athletics.