Advertising on Scoreboards, Scorer's Table, Floor Logos

Started by jander6951, April 30, 2012, 09:30:08 AM

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jander6951

We are building a new athletic convocation center and wondering what other get for scoreboard sponsorship, scorer's tables, signage and logos, etc.

Ralph Turner

Quote from: jander6951 on April 30, 2012, 09:30:08 AM
We are building a new athletic convocation center and wondering what other get for scoreboard sponsorship, scorer's tables, signage and logos, etc.

Whatever the market will bear...  :)

Jerry Jones could not get the price that he wanted for naming rights on Cowboys Stadium, so we all know how much is probably too much.   ;)

dahlby

Ralph is right, it is always "whatever the market will bear"!

Depending on your geographic location, your college enrollment and your local population, the prices can vary dramatically.

I suggest that you talk with your college's soda (pop) (or other beverage) suppplier if they are under contract with your school,
or even your food service supplier.

Others to contact would be local healthcare, auto distributorships (our football field has a local car dealership's name on it) or other large retail outlet.

Also, check your Board of Trustees list to see if they own a large company that has a budget for exposure advertising.

Remember, the larger the population and enrollment, and if you can tie the advertising to web stream feeds, the more dollars
you can get. Also, you can tie the rights in to a number of years.

PM me if you would like to discuss.

Good Luck!